Frederique Constant was established in its current form in 1988. Aletta Bax and Peter Stas launched their first collection in 1992, comprising six models fitted with Swiss movements and assembled by a watchmaker in Geneva. Frederique Constant is involved in all the stages of watch production, from initial design to final assembly. Watches manufactured under its trademark are either designed by Frederique Constant or by independent designers contracted for a specific series of models. Strong emphasis is placed on watch design to keep abreast of trends and customer preferences.
In this episode of the MenswearStyle Podcast we interview Niels Eggerding, CEO at Frederique Constant about his background working within the watch industry and the history of the brand which aims to make high quality classical watches accessible. Our host Peter Brooker and Niels talk about brand DNA, product pricing strategies, the production process, the smart watch market, brand ambassadors, and social media.
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