Named after the beautiful Neem tree in India, famed for producing leaves with healing properties, Neem London is designed as an antidote to the modern ways of consumption – an antiseptic for fast fashion. The brand produces low emitting menswear, designed to achieve a cleaner way of living. Founded by Nick Reed, a menswear specialist with over 20 years’ experience, Neem London has a very distinct handwriting; always smart, but with understated quiet luxury underpinning each piece. Soft, comfortable and exceptionally easy-on-the-eye, its warm colour palette has almost restorative qualities; wear this to the office and you’re in for a good day, wear it off-duty and the results will be equally as favourable. Healing by name, healing by nature. Nick refers to it as Power Casual, something which is easily seen in the collections, built predominantly around shirting, it also includes, t-shirts, sweatshirts, jackets and long sleeve polos. The shirts come in an array of styles; Oxfords, pop-over shirts and short sleeves.

Following the success of the Piccadilly Arcade store in St James’s, which began as a pop-up but which is now permanent, the low emitting menswear brand is taking its successful Neem+ Ecological Emporium to a space in Spitalfields from 20th September. As with the existing store, the new one at 10 Market Square on the edge of the historic Spitalfields Market, will provide a space for other ecological brands. It will also house installations of circular furniture, and everything in the store is being upcycled – there will be nothing wasted or thrown away.  The Neem+ Ecological Emporium will be housed in the 1,500 square ft space for at least four months, with the view of going permanent.