The principal Pelota theme is menswear designed for after sport. The menswear brand is designed from the ground up to bridge the gap between sport and leisure. You might call it ath-leisure, but it’s a step beyond – it’s for wearing #AprésSport – imagine a fierce battle on the squash court, a post-match shower, the next step is comfort-wear but with style. Naturally this type of brand category lends itself to many other situations, be it working from home, or a social occasion where comfort and style need to combine. Moving on from today’s man’s situational style conundrums, we are impressed with Pelota’s build quality - unforgivably, in our opinion, a key element to the successful brand puzzle all too often forgotten by upstart brands. Pelota garments are constructed from organic cotton, recycled materials and vegan friendly sources, and the brand’s fit is athletic yet forgiving. Meaning whatever shape you’re in, you’ll look and feel great. It’s difficult to not appreciate Pelota. A brand we can all relate to – after all, who doesn’t want style and comfort. Gone are the days of style at the expense of comfort. No more ill-fitting denim jackets, just because they look good. No, Pelota’s premise is well-made basics but with subtle branding – an expectant nod to the wearer’s eye for fine detail.