Menswear Style Podcast
Welcome to the official Menswear Style Podcast, hosted by Peter Brooker. In this men's fashion, men's style, men’s grooming and men’s lifestyle focused podcast we speak to some of the most influential designers, innovative brand founders and truly inspiring entrepreneurs from within the fashion and apparel industry. Our aim is to bring you a detailed insight into founder start-up stories with a focus on sustainability, marketing, design, manufacturing, eCommerce, and operations.
Menswear Style Podcast
Edzard van der Wyck, Co-Founder of Sheep Inc. / Natural Merino Wool Clothing
Sheep Inc. is a pioneering clothing brand that uses proprietary technology and supply chain innovation to deliver next generation knitwear essentials with a naturally carbon-negative footprint. Achieved by working with cutting-edge regenerative farms and supply chain partners that run on 100% solar power. Custom built supply chain technology gives real-time insight into production processes and NFC technology is integrated into each supremely soft garment. A tap of the phone shows each garment’s unique digital fingerprint. Giving detailed information about the environmental impact and background about the farms and manufacturers. It even connects you with a sheep from the same farm the garment’s wool is from. Sheep Inc. aims to fundamentally change how we view and purchase clothing. Delivering best-in-class products with a unique customer experience and unparalleled sustainable credentials.
Co-Founders Michael and Edzard are both experienced founders and saw first hand the impact of fashion on the environment. So their journey didn’t begin from a single moment but a series of realisations that the fashion industry's footprint was too heavy a burden for our planet to bear. It was the understanding that they could shift the approach and thinking. To do more, be more. Influenced by both the majestic simplicity of nature and the complex web of our global ecosystem, they were inspired to create a brand that mirrors the balance between the two.