Menswear Style Podcast
The Menswear Style Podcast is a leading men’s fashion and menswear podcast exploring men’s style, clothing, grooming, lifestyle and the business behind some of the world’s most exciting fashion brands. Hosted by Peter Brooker, each episode features conversations with menswear designers, fashion entrepreneurs, innovative brand founders and industry experts from across the global fashion and apparel industry. Discover the stories behind established and emerging clothing brands, from the first idea and challenges of launching a fashion start-up to building a successful international business. Guests share their experiences and insights across fashion design, sustainability, manufacturing, marketing, branding, eCommerce, retail, social media and business growth. Whether you’re interested in men’s fashion and style, discovering new menswear brands, starting your own clothing label, or learning how successful fashion businesses are built, the Menswear Style Podcast takes you behind the scenes of the modern menswear industry. New conversations with the people shaping the future of menswear, men’s style and fashion.
Menswear Style Podcast
Freddie Sheridan, Founder of YCODE / Male Skincare
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In this episode of the Menswear Style Podcast, we speak with Freddie Sheridan, founder of YCODE, the British men’s skincare brand taking a science-led approach to creating high-performance products specifically for men.
YCODE is built around a simple observation: men’s skin has some significant biological differences from women’s, yet many products marketed towards men have historically been adapted from formulas originally developed for women. Freddie explains why he believed there was an opportunity to start from scratch and build skincare specifically around the characteristics and needs of male skin.
The story behind YCODE is also deeply rooted in Freddie’s background. His family has been involved in beauty and retail design since 1983 through Sheridan&Co, the agency founded by his parents that creates retail environments and experiences for major beauty brands. Freddie grew up surrounded by the industry before eventually using that experience to create his own skincare company.
We discuss YCODE’s nearly six-year research and development process before its first product launched in October 2024, and the thinking behind its “C to Cell” approach, which harnesses marine biotechnology and microalgae-derived ingredients.
Freddie explains why YCODE focuses so heavily on efficacy and fast results, arguing that men are more likely to stick with a skincare routine when they can actually see and feel the benefits. We get into the science behind the products, including how differences in the thickness, oil content, pH and collagen structure of men’s skin influenced the formulation process.
There’s also a practical skincare lesson for anyone who has ever wondered what the difference is between a serum and a moisturiser, why smaller particles can help products penetrate deeper into the skin, and whether borrowing your partner’s skincare is really doing you any favours.
Education is another major part of the YCODE philosophy. Freddie discusses why men have traditionally had less access to skincare knowledge and how the brand aims to provide information without overwhelming customers — from simple, accessible advice through to deeper explanations of ingredients, formulation and skin science.
We also talk about the importance of design. With his background in retail environments, Freddie reveals why YCODE invested heavily in its visual identity and packaging, including a major brand refresh designed to better reflect the quality of the products inside.
The conversation also touches on entrepreneurship, investment, the impact of COVID on the business, finding the balance between perfectionism and actually getting a product to market, and YCODE’s growing retail presence in both the UK and US.
A fascinating conversation about men’s skincare, marine biotechnology, branding, product development and the challenge of creating products that not only look good on the bathroom shelf, but genuinely perform.
Hello, welcome back to another episode of the Men's Wear Style Podcast. I'm your host, Pete Brooker, and today on the show we are talking to Freddie Sheridan, founder of British men's skincare brand Y Code. Now, Freddie launched Y Code last year after identifying a gap in the market for straightforward, high-performance skincare designed specifically for male skin, which is around what, 25% thicker than women's, typically oiler, oilier, I should say, and more prone to enlarged pause and post-shave sensitivity. The brand is built around a focus trio of products rather than an overwhelming routine. And it has an emphasis on performance, design, and operational clarity. YCode, yCode.co is the place you can go. Not a com, a co. Ycode.co. And it's a wonderful website. I'm just flicking through it now. Correct. Who made this? Well, I'll speak to him about it and find out. But we'll leave links in the show description. Here now is that interview with Freddie Sheridan. Well, welcome back. I am with Freddie Sheridan. He is the founder of Y Code. Y Code, there's a website, yCode.co, you can go to to check out all the products and everything over there. How are we doing today, Freddie?
SPEAKER_00Yeah, very good. Thank you, Peter. Thank you for having me.
SPEAKER_01Thank you for coming on. Thank you for coming on. I had a look at the website just before jumping on the call. Looks very good.
SPEAKER_00Thank you. Appreciate that. Yeah, we put a lot of energy into kind of the brand and the aesthetics. So um I appreciate the positive feedback for sure.
SPEAKER_01Yeah, well, we'll get into the the brand in a sec, but I've so we whenever we do these interviews, I always like to go onto websites because I've you know I've had a few in the past. I'm like, well, let's just see how serious these guys are. Because I always feel like the website and how you interface with the products and and the story of the brand often tells you where the brand is on their journey, if you know what I mean. Like are they just are they just getting started or have they have they've figured a few things out and they they're very, very aware of how good it needs to be online, if you know what I mean?
SPEAKER_00Definitely. And I think we always try and look like we're probably slightly further ahead than we actually are, if that makes sense.
SPEAKER_01That's always you've overshot your goals already. Yeah, well, um well a little bit about you, please, Freddie. Uh, if you if you would mind, a thumbnail sketch of you and and how you got into the into the skincare world.
SPEAKER_00Yeah, for sure. So my background's actually um in designing retail stores. Um so my parents started an agency in 1983 called Sheridan Co. Um, and essentially we design you know any element that exists within a retail environment. So it could be a kind of 25,000 square foot, you know, uh department store space, or it could be you know, right down to the kind of tiny point of sale units that you might see sitting on the shelf in a store like you know, Space NK or whatever it might be. Um, so lots of things in between there. But obviously, um we started in beauty, and um, you know, even up to today, the large focus of what we do is still remains in the beauty sector. Um, so that's obviously given me a background, you know. Essentially, the company started before I did, so I was kind of in a way born into the beauty industry. Um, and I've just grown up around the industry and these products for my whole life. Um, and then when I came out of university, I quite quickly dove into getting directly involved in the agency, and yeah, it's definitely been a big part of why I founded Y Code for sure.
SPEAKER_01Right.
SPEAKER_00So, how old is Y Code? So, Y Code's actually been around um formally since about 2018. Um, but the brand itself probably feels newer than that because we only actually launched our first product in um October 2024. So, really, we've only been on the market for kind of nearly 18 months. Um, but the reason that the brand started before that was actually because you know, we'll get into it, I'm sure, later on. But the ethos behind the brand, you know, was all about kind of building products from scratch specifically for men's unique skin characteristics. So we actually did five, nearly six years of research and development before we launched our first product to really make sure that we'd understood what makes men's you know kind of needs and requirements different and genuinely built the products from scratch around around those considerations.
SPEAKER_01Okay. And did you put all the capital in yourself to get the brand going? How does that work in the background?
SPEAKER_00No, it's been we have obviously invested in the in the brand ourselves for sure, um, but we've done you know various kind of rounds of investment as well, a lot of which started with kind of friends and family and direct connections um and then has kind of been a little bit more formal since then.
SPEAKER_01Because I'm guessing if you're looking to get this going in 2018 or you have the idea in 2018 and you go through marketing, then COVID might have kicked that into the long grass in terms of launching it or the right time. Did did that play a factor at all?
SPEAKER_00No, I think to be honest, in the the truth there is is in in you know, in reality, we it actually was quite beneficial for us. Obviously, you know, it it was it tend it had a slightly negative impact on our family business, you know, for the short term there, because obviously designing retail spaces or the brands focused and energy moved away from physical space and onto kind of how they were connecting with their customers online. So really, I think that gave me an opportunity to kind of move my attention into something slightly different, and I think because of because that extra bandwidth was created by COVID, you know, probably allowed me to push the Y code forward um quicker than I perhaps could have done under other circumstances.
SPEAKER_01Interesting. So I want to I want to know about the brand itself and the the technology involved. I notice on the website it says see to sell technology. Is that the USP of the brand? Can you elucidate on that a bit?
SPEAKER_00Yeah, for sure. So take it back to the beginning. Obviously, you know, when we started the brand, we basically realized that there was an opportunity in men's skincare because um what we knew about the industry was that a lot of the brands that existed at the time when we first kind of came up with this idea was that a lot of them, you know, surprisingly, weren't actually creating products from scratch specifically for men's skin. They were often using kind of women's um products, you know, in masculine packaging or at least using kind of female, you know, focused bases and then perhaps tweaking them slightly before putting them to market. And obviously that makes a huge amount of sense for anyone who's thinking commercially because it's essentially the quickest way of taking a product from an idea to market. But obviously, we believe strongly in kind of you know, really genuinely catering to men's skin. Um, so when we were first getting to know what was happening in the sector, there were various issues that we came across, like you know, there's a lack of education for men. Um, you know, in in the female industry, I think kind of information and knowledge is passed down between generations from mothers to daughters, and then sisters and cousins and friends. There's a lot of conversation that happens about products and ingredients and recommendations, you know, that perhaps doesn't exist in the men's area. Um, and another another you know issue that we saw, for instance, was apathy. Um, so apathy, men didn't find skincare products as exciting as they did things like you know, sneakers and leatherman multi-tools and clothing and all that kind of stuff. Um, but one of the biggest issues, as I've already touched on, was the fact that we you know realized that men's products weren't really being designed from scratch specifically for men. Um and I think the reason that that is such an issue is comes down to efficacy basically. So if you look at the psychology of a guy, you know, if I tell you use this product twice a day, every day for you know six months, and at some point on that journey you might see a result, you know, you kind of lost me basically. Um, so we knew that when creating skin skincare products specifically for men, that we had to create something that actually worked quite quickly. So we want to see benefits very quickly, and then because we see those benefits, we're motivated to carry on using the product, and then because we carry on using the product, the benefits kind of compound and just you know continue to improve over time, basically. So the theory that we came up with was that understanding the unique characteristics of men's skin. So men's skin is 25% thicker, it has twice as much oil content, um, it has a lower pH, so it's actually more acidic than women's skin, and it works on a very different collagen structure and timetable to women's skin. So at different moments in our lives, we experience kind of reduction in collagen. Um, you know, the big one for men is often kind of in our early 40s, for instance, and and that's when we start to shift from you know skincare being something that I know I kind of should be using to suddenly, okay, skincare, you know, needs to be a priority for me because you know, I'm not perhaps looking as fresh as I did, you know, one, two, three, four, five years ago. Um, so yeah, I mean, kind of to come back to your question, um, when we were designing these products from scratch for men, there were so many different things that we could do to kind of customize them and create, you know, steps forward in that efficacy. So if we know that men's skin's thicker, for instance, you know, we've got a really kind of tangible um characteristic that we can target and focus on. So if you look at the ingredients and the products that we create, a lot of the particle sizes, we selected them because they're a lot smaller, which means that they penetrate deeper into the skin, you know, than than other, you know, potential kind of ingredients would do. So again, a really tangible kind of way that we can address that issue. Um, and when it comes to from C to Cell, um the reason that we kind of like have really leaned into that is because when we were exploring, you know, specific ingredients that we felt catered well to men's skin, there was just this really nice natural synergy that kept we kept coming back to with um kind of marine um biotechnology, you know, linked ingredients basically. And I think, you know, actually that was more of a scientific kind of conclusion that we kept coming back to. But if you look at like men's relationship or man's relationship with you know water and the sea, you know, it really is like this kind of you know amazing journey that kind of goes back to our inception, basically. So these microalgae um have basically been around for like you know billions of years, and actually they're the only reason that the earth has an atmosphere. So when I mean I'm kind of geeking out slightly here, so stop too much. But it's an interesting story because you know, obviously, you know, those microalgae go through photosynthesis and they take carbon dioxide and they turn it into oxygen, and there's enough of that process happening at the time to basically create the oxygen that led to the form formation of our atmosphere as we know it now. So without those microalgae, you could argue that you know we just simply wouldn't be here today. And obviously, you know, if you look back far enough into kind of hum, you know, where humans came from, we kind of arguably came out of the sea, you know, three, four hundred million years ago. So there's a direct connection there between water and you know where we've come from. But also more recently, if you go for like a swim in the sea or a lake, for instance, like you might notice quite quickly afterwards that you come out with that really nice, like soft skin feeling. Um, and and often that you know is because of kind of like minerals that will exist in that water, and and often those things can be directly, you know, actually be the microalgae or directly linked to what those microalgae might produce. So there's a really nice kind of like natural kind of synergy and relationship that man has had with water and the microargae that exists with it for a long time. And what we're basically doing is we're kind of harnessing the benefits from those um marine bioactives and kind of you know making sure that you can get the best out of them, you know, in the context of your bathroom every day, basically.
SPEAKER_01Interesting. Alright, so I've got a well, I've got a bunch of questions lined up as you as you were talking there. I just wanted to note a couple of things down so that I didn't forget. But I want to circle back to what you mentioned about how the difference between skincare products between men and women's. So I reckon a lot of guys, and I'm gonna include myself in this, probably just use their girlfriends or wives' products. And it's kind of like reaching, especially if you go on holiday, right? You don't want to pack to kind of like two separate bags worth of moisturizer. So you you just go, right, I'm out of whatever I'm I'm out of, but don't worry, that's moisturizer over there, or that's a serum over there. I'm sure there's not a world of difference between the two, and we can just use it universally, especially with the collagen as well, because I know that collagen is kind of a real big thing at the moment, and I'm taking my wife's powder collagen because she's like dumping it in her coffee. She goes, Well, you can have some of this. I'm like, all right, you know, I don't really have a say in the matter sometimes. I just want to have a black coffee and be done with it. But you know, now I've got to have all this kind of like funky collagen in my coffee, which kind of my morning. Um so uh so yeah, maybe you can just talk a little bit about are we are we actually really doing the right thing by using our uh our partner's products?
SPEAKER_00No, I think I think it's a really good point, and it's very, very, very typical. I think the women in our lives have you know a really positive influence, you know, on lots of things like that, like you're saying from the supplements you're taking to the skincare you're using and all that kind of stuff, and and we tend to reward them by just kind of nicking their products when they're not looking. But um, it's it's interesting, like obviously in in you know, in chemistry and biology, there's just countless examples of when you know you introduce something that's specifically designed for a certain outcome into a scenario, you get a much better result than introducing something that was kind of you know loosely fit for purpose. And that could be like the right fertilizer for a plant, or it could be the right fuel for a Formula One car, or whatever it might be. And the same is true when it comes to men's and women's skin. Obviously, skin is skin at the end of the day, you know, there are a lot of similarities, but as I've listed earlier, there are some really unique characteristics and differences between the two. So, you know, in the same way that when you put that fuel into a Formula One car, you expect a lot better performance than if you just filled it up at your local BP. Um, if you use a product that's specifically designed for men's skin, you will get, you know, kind of great greater um, you know, or improved results, basically. So I think that's that's the most important thing. Obviously, if you're if you're talking about the difference between not using skincare at all and borrowing your wife's product, you know, every day if you can, then obviously that's a great step forward. But then you also have an opportunity to have another step forward by using products that are specifically designed for your skin. And particularly for guys, like I said, you know, we often get kind of you know calls one, two, three weeks into people using our products, just saying, Look, I'm seeing you know, a visible difference. Um, and you know, that to us is so rewarding, and and actually it's something come to be something that we kind of expect. Like that was the theory. Take a take men's skin, design something specifically for it, you'll get better results. And obviously, since then we've had plenty of opportunity to test it on different people and and really you know prove that that is genuinely the outcome that you get when you use products that are genuinely kind of designed for you, basically. So I I definitely you know encourage so basically try.
SPEAKER_01If you're gonna I don't know if this applies, but I a friend of mine once told me, look, if you're gonna get drunk, drink the good wine and the good whiskey. Yeah, I don't know if that really applies here, but it's what I'm thinking of.
SPEAKER_00Um no, no, for sure. Obviously, you know, I think obviously there's differences between those products, but you know, we actually see a lot of similarities between you know those kind of products like a good wine and a good skincare product. You know, it's it's good ingredients, it's great craftsmanship, it's a higher level of expectation, you know, a higher kind of knowledge base and all the same things that you need to create a really good wine, you also kind of need to make a really good skincare product as well.
SPEAKER_01Yeah. Well, Freddie, would you mind do giving me a little skincare 101 on this? The difference between I'm just going through the products on your site here. We've got advanced eye serum. The main difference between like a face serum and a moisturizer, because I sometimes use moisturizer and I go, well, my face feels hydrated now, but there's clearly a difference.
SPEAKER_00So, I mean, it's kind of you know an interesting one to explain. Um, but in simple terms, the best way of explaining it is if I want to create really great, you know, finish with my skin, then I want to look at it on two different levels, basically. So, you know, one going deeper, and I and we feel that that's what the serum basically does because it's made up of incredibly small particles, it's essentially liquid, it it absorbs into the skin incredibly quickly. And when you use the product, we actually get actually get that comment a lot, which is wow, it absorbs so quickly, even to the point at which we encourage men to put it on the palm of their hand and not even rub it into their hands before they put apply it to their face because you'll actually lose a lot of the product, right?
SPEAKER_01Right.
SPEAKER_00And that's what's that's what you're getting from the serum basically. You're getting a really deep penetration into the skin, and that's kind of looking after a lot of the kind of structure that sits below the surface. And then with a moisturizer, you know, that's doing you know, obviously, it's looking after the skin, it's still definitely penetrating, but because of the format, you know, it's slightly thicker than a liquid, it's doing a lot of what you need kind of on the surface, basically. So with each of these products, you know, you can use them in their own right and you will see benefits because of what it's doing at those different levels. But if you do compine combine the two and use them together, then obviously you're gonna see you know better results more quickly.
SPEAKER_01Interesting. And I I guess the part of the brand and the brand's journey is also to educate guys in this field. Um do you find it quite tricky to actually kind of explain this to guys or just make this a part of the educational process?
SPEAKER_00Yeah, I think the education part is such an important thing. Like I said, it really does exist in this, you know, in in a female's world, there's so much sharing of information and all that kind of stuff. And in the men's world, you know, I often see guys, you know, friends that I'm talking to, for instance. I can two of them, I can see them almost trying to have a conversation about skincare, but they just don't have enough information to actually kind of you know create a kind of a smooth, ongoing dialogue about it, if that makes sense. So I think it's two things really. It's basically what we're trying to do is really focus on giving guys enough information so that they're making decisions, informed decisions that are right for them, but then also not overwhelming them at the same time because there's different layers that you can go into of knowledge, and it's the same with a wine, like the example that you used earlier, Peter. Like, you know, if I enjoy drinking wine, I can walk into the supermarket every Friday and I can choose something because I like the colour of the label or the design or whatever it might be. I know that I like that region or whatever, but then you know, when you get into it, really into it, and you become kind of passionate about something like wine, there's a whole world of information that sits below the surface there that you can really start to understand in terms of heritage, craftsmanship, you know, where the grapes are coming from how they're combined with you know other grapes and all that kind of stuff. So what we try and do in the information that we create is basically give men different layers. So you can have that top layer if you want to, which is just super simple, concise information that's going to give you enough to make the right decision. But then if you want it, you can actually start to really understand like what individual ingredients do and particle size and you know all the things that we kind of touched on, um, and and really kind of understand you know that deeper world and and make even more for informed decisions.
SPEAKER_01Yeah, because I think for a lot of guys they'll probably just see moisturizer on the shelves at Tesco and go, Well, I can I can probably there's moisturizer, it's like I don't know, five, ten quid, I'll just put that in the trolley and I'm done. That's kind of squared that one away. But then they might not know why there's a price point that is so low, and some other brands, including yourself, is probably more to the middle. And then obviously you can go way up above you into in terms of price point.
SPEAKER_00No, and I th I think that I think that for me, obviously, there's various things that you get out of spending more, you know, really nice look, finish, like the way that the product absorbs, so it's not going to sit on the surface of skin and give you that really kind of like you know, sticky feeling that guys really hate, you know, all those kind of things. But really, at the end of the day, it comes down to efficacy. If you want, you know, it's the same as buying as anything clothing, cars, you know, whatever it might be. If you want the best outcome as quickly as possible, then it's worth spending a little bit more. And we we really carefully priced our products, like we actually use kind of actives that are. Of a certain quality that you don't expect to find in in kind of products that are much more expensive than ours. But we we really wanted to include them. So we found really careful ways of integrating them in a way that we can actually still offer the price point that we can. So even though it might feel like a big step up, you know, going from spending something like 15 quid to spending 45 quid on the moisturizer, you know, what you're getting is something that actually punches way above its weight in terms of you know efficacy and results that you might expect, you know, in the equivalent female world, if that makes sense. Um so and we just felt that was really important because we wanted to create an amazing product, we wanted guys to get the best possible result and feel amazing about themselves, but we also felt like you know, we didn't want price to be too much of a barrier for men kind of you know getting into this this world of of really kind of well-made and considered products, basically.
SPEAKER_01Sure. Yeah, no, I I appreciate it because like the the products look great as well. The branding is really good. Did you have to go through a lot of different trials with the branding and like type fonts? And how how was that process? Did you enjoy any of that? Like the designing process of all this, yeah.
SPEAKER_00I mean, it's kind of obviously, you know, designing retail stores, it's a very similar kind of you know, world to that, basically, with millions of materials, millions of forms and shapes, and you know, all that kind of stuff. And and really, like, this is probably the second iteration of the brand. So we did enough of the branding to kind of get the brand launched in October 2024. And then last year we actually worked really hard on this kind of step forward in terms of the brand aesthetic, which I'm I'm really, you know, it's it was kind of a risk because obviously, arguably, every single penny that we had would have been better spent on, you know, reaching our customers and all that kind of stuff. But actually, I just saw the product sitting on the market and I knew that it could have it had, you know, another 30% to give in terms of how it looked and came across. And you know, we chose to reinvest in in kind of making sure that it lived up to everything that it could do and really represented, you know, the amazing ingredients and products that we've created. So we relaunched it essentially in um November last year. Um, and that's you know, with with with the the onboarding of those two new moisture-based products, and and kind of that's what you're seeing today. And I think it's given us a really good foundation for um, you know, the brand's growth over the next kind of you know five or ten years, basically.
SPEAKER_01Oh man, yeah, congrats, it looks great. Uh, I really like looking at them on that. So the yeah, just a very quick story because we're running out of time, but it reminded me what you were talking about there of just knowing that you can spend a bit more time on the product, the aesthetic of it, and then you'll be able to just kind of give it an extra boost. Uh to counter that, I should say, my business partner and I, we were in a a retail shop of our own. We started a fashion brand, and I remember one day we were having a discussion on the carrier bags and the design of the carrier bags. We had our own carrier bags made with like our own name on the carrier bags and whatnot, and there were like four different bags, and we all just we got everyone together like a team meeting. We all sat on the stairs, and we must have been there for about two hours deciding between which carrier bag is the better colour to send when people buy online. What colour shall we send? And what do I'm just like, guys? It's we've we've been on this for two hours, really. I mean, like they're they're they're all very good carrier bags, and we've we've chosen two very neutral colours. It's not going to offend anyone. Can we can we just make a decision? And by the way, I don't care to begin with, and I don't care at the end, but I knew my I knew my uh business partner really really uh you know took everything he was very precious about the the brand and the company, as it were. So it's kind of hard that to to make a decision that you're not 80% on and just let it go. You want to be a hundred percent on it and then and then let it go. So you you probably have to know where that line is between being overly precious and just saying we need to get it out there because we can't spend any more time on this.
SPEAKER_00100%. I can definitely relate to that, whether it's kind of colours, you know, the shapes of bottles, or you know, it's basically just making sure that everyone else sees what you've created in the same way that you do, right? Like there's a sense of pride and and a and a level of kind of you know quality that you want to be portraying, and it's super important. But at the same time, like you said, if you dwell on it too much, you can get stuck.
SPEAKER_01Um yeah, then then you'll be launching it in 2027, right? But yeah, I think yeah, I well, it just shows that you care about it, right? And no one cares about it more than you because it's your your baby effectively, it's your company. So listen, uh Freddie, great talking to you. The products look great. Congratulations again on getting this off the ground. People can go find it, ycode.co. We'll leave links in the show description and over on the website as well. You can find some of that stuff. Uh, and it's online at the moment. Are we in any stores in the UK or is it just online purchasing?
SPEAKER_00Yeah, yeah. Um we're definitely, yeah, yeah. So we're we're we're kind of you know creating retail partnerships in the UK and US. Nordstrom's our big one in the US, which is super exciting in the UK. Um, Ruffians Barber Shops is a really good place to get it. You can get it on TWC on Chilton Street. Oh excellent. Um recently um we launched in the Stell Manor, which is super exciting. Um, and we've got a few more to come in the in the not too distant future. So um exciting times, brilliant.
SPEAKER_01Well, thanks again, Freddie. Hope to speak to you soon.
SPEAKER_00Thanks so much, Peter. Really appreciate it. Talk to you.
SPEAKER_01You've been listening to the Menswear Style podcast. Be sure to head over to menswearstyle.co.uk for more menswear content and email info at menswearstyle.co.uk if you would like to be a future guest on the show. And finally, please help to support the show by leaving a review on iTunes or wherever you're listening to this podcast. Until next time.