In this episode of the Menswear Style Podcast, Peter Brooker sits down with Nick Reed, founder of sustainable menswear brand Neem London, to discuss the launch of the brand's Spring/Summer 2026 collection and the thinking behind its latest campaign, The Uniform of Hot Dads.

As Neem opens its permanent flagship store on London's Lamb's Conduit Street, Nick explains why the brand is focusing on an often-overlooked menswear audience: men aged 40 to 60. Drawing on research from more than 400 men, the campaign explores how today's midlife consumer is redefining style, prioritising comfort, versatility and confidence over fleeting trends.

We discuss the evolution of "dad style," why so many men feel underserved by the fashion industry, and how Neem is creating clothing that reflects real life rather than runway aspirations. Nick also shares insights into the SS26 collection, featuring recycled cotton overshirts, relaxed tailoring, non-iron shirts, organic cotton trousers and other low-impact essentials designed to move effortlessly between work, family life, travel and downtime.

The conversation also covers sustainability, responsible manufacturing, the growing appeal of independent brands, and Neem's Wear-Well Take Back programme, which helps keep unwanted clothing out of landfill.

Whether you're interested in menswear, sustainable fashion, entrepreneurship or how men's style evolves with age, this episode offers a thoughtful look at a changing landscape and the opportunities emerging within it.